Why should I care? is, perhaps, the easiest and most difficult question to answer. Take, for example, the shooting of Philando Castile. I say easy because of course we should care that a free man was targeted and killed because of the bigotry of an institution meant to protect all citizens. I say difficult because some simply do not care.

Dread Scott’s A Man Was Lynch By Police Yesterday (2015) engages anyone walking down the street with a flag bearing those titular words. It responds to the question Why should I care? not with an argument but a reframing of Castile’s murder. Instead of arguing about semantics and minutiae,  Scott’s flag simply presents a reality and forces the passerby to reevaluate. Why becomes Why don’t I? When trying to convince an obstinate audience, your greatest argument may be the presentation of a new reality—one that they must care about.