Over 50% of USA Track & Field (USATF) athletes live below the poverty line, and rely on sparse sponsorship and prize money to make a living. Unfortunately, this money is especially difficult to come by during the month of the Olympics, since the International Olympic Committee forbids athletes from displaying their sponsor’s logo. This rule exists so that companies who support the Olympics, such as Coca-Cola and VISA, retain exclusivity. This means that Olympians do not profit, while the IOC makes billions of dollars. In protest of the IOC, Nick Symmonds got a tattoo of a company logo on his shoulder before the 2012 Olympics. During his race, he complied with IOC rules by wearing a strip of tape over the tattoo. This gesture, while shrouding the logo, also had the effect of drawing attention to it. Symmonds made news again in 2016, when he launched #OwnYourSkin. At the 2016 U.S. Olympic trials, volunteers handed out black tape and #OwnYourSkin stickers to spectators in support of athlete’s rights.