“Dating Deserves Better.” Advertisements of same sex couples, mixed race couples, and interracial couples line many billboards in most urban areas.OkCupid has created advertisements with the agenda to recontextualize the popular slang DTF, or “down to f**k”. The advertisements alter the saying by making it read “DTFlea market” or “DTFix dating”. Online dating has become more and more popular and many younger users feel its changed the expectations of a date and normalised “hook-up” culture to a new extreme. OkCupid is acknowledging and combating modern online dating and heteronormative culture by promoting the message the “Dating Deserves Better”.  The information in the billboards go beyond just dating advertisements, they also include somewhat political messages; like promoting marijuana as a dating activity, supporting gun control, or suggesting a disagreement about the government as conversation topic. The widespread distribution of these advertisements paired with the electric colors and bold font make them quite engaging and effective.